The definitive guide to the 2016 European Referendum: how we got here; Cameron’s mistakes; the context, content and process; what Remain did wrong; why the Leave campaign was so successful; voters’ attitudes; and the aftermath.
“Explaining Cameron’s Catastrophe shows how the Brexiteers caused a revolution in British politics. It is indispensable for anyone seeking to understand public opinion in Britain; and no one understands public opinion better than Bob Worcester.” - Vernon Bogdanor, Professor of Government, King’s College, London
‘We are beset by shock votes, andthe “Explaining” series is vital in telling us what happened and why. This book provides an essential explanation of the Vote Leave referendum shock. We don’t yet know if Cameron’s Catastrophe will be that of the nation’s, but those who don’t learn from contemporary history are doomed to repeat it.’ - Adam Boulton, Sky News
EXPLAINING CAMERON’S CATASTROPHE is the sixth in a series of election studies led by Sir Robert Worcester and Roger Mortimore. The previous volumes are: Explaining Labour’s Landslide Explaining Labour’s Second Landslide Explaining Labour’s Landslip Explaining Cameron’s Coalition Explaining Cameron’s Comeback
Sir Robert Worcester is the founder of MORI.He is Chairman of the Emeritus Governors, Honorary Fellow and Visiting Professor at the London School of Economics and Political Science, and a Visiting Professor and Fellow at King’s College London. Roger Mortimore is Director of Political Analysis at Ipsos MORI and Professor of Public Opinion and Political Analysis at King’s College London. Paul Baines is Professor of Political Marketing at Cranfield University and a specialist in the application of marketing in politics. Mark Gill is an adviser to governments and organisations around the world on public opinion research.